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HBR’s 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review with bonus article “Customer Loyalty Is Overrated” By A.G. Lafley and Roger L PDF




: HBR’s 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review with bonus article “Customer Loyalty Is Overrated” By A.G. Lafley and Roger L

ISBN : #1633693066 | Date : 2017-10-31

Description :

PDF-729b4 | The definitive management ideas of the year from Harvard Business Review.Includes the definitive ideas of the year, all in one place, selected by HBR’s editors.Gives readers the opportunity to catch up on a year’s worth of recent ideas from HBR quickly-or collect articles over time.Includes articles on leadership, strategy, and management by top thinkers in business today.Audience: Leaders and asp… HBR’s 10 Must Reads 2018: The Definitive Management Ideas of the Year from Harvard Business Review with bonus article “Customer Loyalty Is Overrated” By A.G. Lafley and Roger L


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Emotion Marketing Hallmark Winning Customers PDF Fcf288e74

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Emotion Marketing: The Hallmark Way of Winning Customers for Life PDF




by Scott Robinette : Emotion Marketing: The Hallmark Way of Winning Customers for Life

ISBN : #0071364145 | Date : 2000-12-30

Description :

PDF-93179 | To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture―the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy ca… Emotion Marketing: The Hallmark Way of Winning Customers for Life


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Summary Ultimate Machine Review Analysis Ebook PDF 290505047

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Summary: The Ultimate Sales Machine: Review and Analysis of Holmes’ Book PDF




by BusinessNews Publishing : Summary: The Ultimate Sales Machine: Review and Analysis of Holmes’ Book

ISBN : # | Date : 2013-02-15

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PDF-d8a8c | The must-read summary of Chet Holmes’ book: “The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies”. This complete summary of the ideas from Chet Holme’s book “The Ultimate Sales Machine” shows that you only have to focus on twelve core competencies to turn your business into the “Ultimate Sales Machine”. In fact, success comes from doing the right things… Summary: The Ultimate Sales Machine: Review and Analysis of Holmes’ Book


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Applied Marketing Strategy Rocker Sunderland PDF 5b3424cce

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by Miriam Mennen : Applied Marketing Strategy – The Rocker Hotel Sunderland

ISBN : #3640570227 | Date : 2010-03-21

Description :

PDF-252e5 | Project Report from the year 2007 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84 % – A, University of Sunderland, course: Strategic Marketing Management, language: English, abstract: The conducted marketing plan is hoping to achieve and support the hotel’s major objective, which is to “aim for perfection in hospitality.” (Tavis… Applied Marketing Strategy – The Rocker Hotel Sunderland


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Consumer Behavior Marketing Renditions Translation PDF A2f6d83b4

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Consumer behavior and marketing strategy (marketing classic Renditions fourth edition in translation)(Chinese Edition) PDF




by ( MEI ) J. BAO LUO. BI DE JIE LI.C. AO ER SEN ZHU : Consumer behavior and marketing strategy (marketing classic Renditions fourth edition in translation)(Chinese Edition)

ISBN : #7810446215 | Date : 2000-01-01

Description :

PDF-02a32 | … Consumer behavior and marketing strategy (marketing classic Renditions fourth edition in translation)(Chinese Edition)


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Consumer behavior and marketing strategy (marketing classic Renditions fourth edition in translation)(Chinese Edition) by by ( MEI ) J. BAO LUO. BI DE JIE LI.C. AO ER SEN ZHU

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Marketing Management Strategy Doyle PDF 27382e90e

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by Doyle : Marketing Management Strategy

ISBN : #0132622475 | Date : 1998-07-09

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PDF-3b4a6 | … Marketing Management Strategy


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Marketing Management Strategy by by Doyle

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Summary Marketing Review Analysis Meerman Ebook PDF 895f9ad2f

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Summary: The New Rules of Marketing & PR: Review and Analysis of Meerman Scott’s Book PDF




by BusinessNews Publishing : Summary: The New Rules of Marketing & PR: Review and Analysis of Meerman Scott’s Book

ISBN : # | Date : 2014-11-12

Description :

PDF-6b4e5 | The must-read summary of David M. Scott’s book: “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly”.This complete summary of the ideas from David M. Scott’s book “The New Rules of Marketing and PR” describes how, at one time, the only realistic way you could reach potential customers was to use expensive advertis… Summary: The New Rules of Marketing & PR: Review and Analysis of Meerman Scott’s Book


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Search Engine Optimization Bible Ledford PDF Bf33f225a

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by Jerri L. Ledford : Search Engine Optimization Bible

ISBN : #0470452641 | Date : 2009-04-06

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PDF-a9a4b | Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It’s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site’s search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social me… Search Engine Optimization Bible


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Psychoanalytic Accounts Consuming Desire Darkness PDF 259f3974d

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by John Desmond : Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness

ISBN : #0230252192 | Date : 2012-11-28

Description :

PDF-2e47c | Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud’s vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research…. Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness


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Seat Table Salespeople Decisions Executive PDF Cdbc035b3

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by Marc Miller : A Seat at the Table:How Top Salespeople Connect and Drive Decisions at the Executive Level

ISBN : #1929774699 | Date : 2009-05-01

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PDF-9b091 | Named Best in Category, Sales, in 800-CEO-READ’s Business Book Awards Marc Miller, author of the bestselling Selling is Dead, delivers another critical tool for connecting with decision makers to make more and bigger sales. A Seat at the Table offers a new sales approach: stop selling and start helping customers win, win bigger, and win more often. Customers only care about one thing: value. And… A Seat at the Table:How Top Salespeople Connect and Drive Decisions at the Executive Level


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