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by E. Boyd : The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution

ISBN : #0230600190 | Date : 2007-11-07

Description :

PDF-560d4 | A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. This book is written for business professionals and students wanting to better understand the rapid growth of scientific pricing…. The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution


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[Pub.88rFd] The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution PDF | by E. Boyd


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Marketing Strategy and Uncertainty PDF




by Sharan Jagpal : Marketing Strategy and Uncertainty

ISBN : #0195125738 | Date : 1998-12-31

Description :

PDF-7498b | This first-of-its-kind book develops a rigorous integrated theory of marketing under uncertainty. Cutting across traditional functional boundaries, the author develops behaviorally rich and empirically implementable solutions to fundamental but previously neglected strategic problems including:coordinating marketing policy in a multiperiod framework under uncertaintychoosing optimal policy when th… Marketing Strategy and Uncertainty


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Marketing Strategy and Uncertainty by by Sharan Jagpal

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Cultural Perspectives Global Marketplace Developments PDF 5ccd95bd1

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Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319186957 | Date : 2015-05-29

Description :

PDF-4985e | This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated t… Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science)


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800 Pound Gorilla Sales Dominate Market PDF 2c2913eea

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The 800-Pound Gorilla of Sales: How to Dominate Your Market PDF




by Bill Guertin : The 800-Pound Gorilla of Sales: How to Dominate Your Market

ISBN : #0470496754 | Date : 2009-11-23

Description :

PDF-d5970 | Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you just can’t ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson or company who totally dominates their market, taking more than their fair share of business, and winning time after time. How can you compete with that?… The 800-Pound Gorilla of Sales: How to Dominate Your Market


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[Pub.31hfG] The 800-Pound Gorilla of Sales: How to Dominate Your Market PDF | by Bill Guertin


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Vertrieb Differenzierten Mehrkanalsystemen Gewinnmaximierung Vertriebsforschung PDF 1e1698c98

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Vertrieb in differenzierten Mehrkanalsystemen: Gestaltung, Koordination, Gewinnmaximierung (Beiträge zur empirischen Marketing- und Vertriebsforschung) (German Edition) PDF




by Markus Bergmeier : Vertrieb in differenzierten Mehrkanalsystemen: Gestaltung, Koordination, Gewinnmaximierung (Beiträge zur empirischen Marketing- und Vertriebsforschung) (German Edition)

ISBN : #365817448X | Date : 2017-03-21

Description :

PDF-b8e48 | Anhand dreier Studien veranschaulicht Markus Bergmeier in diesem Buch, dass die systematische Gestaltung und Koordination von Vertriebssystemen zu nachhaltigen Gewinnsteigerungen in Unternehmen führen kann. Die erste Studie verknüpft eine spieltheoretische Modellierung mit einer empirischen Anwendung und ermöglicht die Simulation und Evaluation komplexer Vertriebssystemgestaltungsoptionen, bevo… Vertrieb in differenzierten Mehrkanalsystemen: Gestaltung, Koordination, Gewinnmaximierung (Beiträge zur empirischen Marketing- und Vertriebsforschung) (German Edition)


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[Pub.42Ekj] Vertrieb in differenzierten Mehrkanalsystemen: Gestaltung, Koordination, Gewinnmaximierung (Beiträge zur empirischen Marketing- und Vertriebsforschung) (German Edition) PDF | by Markus Bergmeier


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UnSelling Customer Experience Scott Stratten PDF Debd7b34f

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UnSelling: The New Customer Experience PDF




by Scott Stratten : UnSelling: The New Customer Experience

ISBN : #1118943007 | Date : 2014-09-29

Description :

PDF-09823 | UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We’ve become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling i… UnSelling: The New Customer Experience


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UnSelling: The New Customer Experience by by Scott Stratten

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Summary Customers Really Analysis McKains Ebook PDF Dfea98500

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by BusinessNews Publishing : Summary: What Customers Really Want: Review and Analysis of McKain’s Book

ISBN : # | Date : 2014-10-14

Description :

PDF-a1d14 | The must-read summary of Scott McKain’s book: “What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave”.This complete summary of the ideas from Scott McKain’s book “What Customers Really Want” shows that there is a fundamental disconnection between what customers really want and what businesses currently offer. Customers want a personal c… Summary: What Customers Really Want: Review and Analysis of McKain’s Book


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[Pub.94nTC] Summary: What Customers Really Want: Review and Analysis of McKain’s Book PDF | by BusinessNews Publishing


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Consumer Behavior Managerial Decision Making PDF 8df330674

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by Frank R Kardes : Consumer Behavior and Managerial Decision Making (2nd Edition)

ISBN : #0130916021 | Date : 2001-07-09

Description :

PDF-36ac9 | This scientific, sophisticated, yet readable book approaches the subject of consumer behavior by using a rigorous scientific orientation, and presenting material in three overlapping sections: basic concepts, persuasion, and managerial decision making. It discusses the principles and scientific investigation of consumer behavior and demonstrates how companies and organizations use them strategica… Consumer Behavior and Managerial Decision Making (2nd Edition)


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[Pub.19YnH] Consumer Behavior and Managerial Decision Making (2nd Edition) PDF | by Frank R Kardes


Consumer Behavior and Managerial Decision Making (2nd Edition) by by Frank R Kardes

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Marketing Sales Strategy Pippa Riley PDF B2091f8c1

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Marketing and Sales Strategy PDF




by Pippa Riley : Marketing and Sales Strategy

ISBN : #8130917653 | Date : 2012-07-06

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PDF-ca2e0 | … Marketing and Sales Strategy


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Marketing and Sales Strategy by by Pippa Riley

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Reengineering Retail Future Selling Post Digital Ebook PDF F44268f6a

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Reengineering Retail: The Future of Selling in a Post-Digital World PDF




by Doug Stephens : Reengineering Retail: The Future of Selling in a Post-Digital World

ISBN : # | Date : 2017-03-22

Description :

PDF-aca2a | Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shift… Reengineering Retail: The Future of Selling in a Post-Digital World


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Reengineering Retail: The Future of Selling in a Post-Digital World by by Doug Stephens

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