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by Zubin Sethna : Consumer Behaviour

ISBN : #1473919134 | Date : 2016-11-01

Description :

PDF-a9350 | Praised for its no nonsense approach to engaging students and conveying key learning outcomes and for striking a good balance between sociological and psychological aspects of consumer behaviour, the new edition now features increased coverage of social media, digital consumption and up-to-date marketing practice. Written from a European perspective, international in its scope and with an array o… Consumer Behaviour


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by Paco Underhill : Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond

ISBN : #1416595244 | Date : 2008-12-30

Description :

PDF-8ca63 | Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.This enlightening edition includes new … Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond


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What’s Mine Is Yours: The Rise of Collaborative Consumption PDF




by Rachel Botsman : What’s Mine Is Yours: The Rise of Collaborative Consumption

ISBN : #0061963542 | Date : 2010-09-14

Description :

PDF-2032a | “Amidst a thousand tirades against the excesses and waste of consumer society, What’s Mine Is Yours offers us something genuinely new and invigorating: a way out.” —Steven Johnson, author of The Invention of Air and The Ghost MapA groundbreaking and original book, What’s Mine is Yours articulates for the first time the roots of “collaborative consumption,” Rachel Botsman and Roo Roger’s … What’s Mine Is Yours: The Rise of Collaborative Consumption


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by Rafi Mohammed : The Art of Pricing, New Edition: How to Find the Hidden Profits to Grow Your Business

ISBN : #0692875131 | Date : 2017-04-20

Description :

PDF-97660 | Want to make a bad year better or turn a good year into a blockbuster? Improve your pricing strategy and discover the untapped gold mine that exists in your products and services. Whether you are in marketing, a manager, on the salesforce, in finance, or the CEO/CFO, pricing your products matters to you. The Art of Pricing is a practical guide for solving one of the most important dilemmas in busi… The Art of Pricing, New Edition: How to Find the Hidden Profits to Grow Your Business


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Six Sigma: The Breakthrough Management Strategy Revolutionizing the World’s Top Corporations PDF




by Mikel Harry Ph.D. : Six Sigma: The Breakthrough Management Strategy Revolutionizing the World’s Top Corporations

ISBN : #8129117738 | Date : 2006-03-21

Description :

PDF-a6616 | The extraordinary breakthrough management program–heralded by GE, Motorola, and AlliedSignal–that is sweeping corporate America with its unprecedented ability to achieve superior financial results.Six Sigma is the most powerful breakthrough management tool ever devised, promising increased market share, cost reductions, and dramatic improvements in bottom-line profitability for companies of any … Six Sigma: The Breakthrough Management Strategy Revolutionizing the World’s Top Corporations


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by Robert E. Hall : The Streetcorner Strategy for Winning Local Markets

ISBN : #0963948504 | Date : 1994-05-12

Description :

PDF-cc6c5 | A clear and concise game plan for anyone interested in understanding what profitable local markets are about. Bill Saporito, Member, Board of Editors Fortune… The Streetcorner Strategy for Winning Local Markets


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Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319385534 | Date : 2016-08-23

Description :

PDF-67b82 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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Its All About Customers Marketing PDF F4fea6bc9

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It’s All about Customers: The Perfect Way to Grow Your Customers Through Marketing, Sales and Service PDF




by John Frazer-Robinson : It’s All about Customers: The Perfect Way to Grow Your Customers Through Marketing, Sales and Service

ISBN : #0749430737 | Date : 2000-01-01

Description :

PDF-83770 | For businesses of every size and budget, an internationally acknowledged master of marketing strategy explains how to tap into ‘marketing miracles’ to gain a leading edge in today’s highly competitive markets. His hugely readable book shows how to turn an organization into a truly customer-driven business and watch the ‘miracles’ happen naturally: sales go up, costs go down. This practical ‘bible’… It’s All about Customers: The Perfect Way to Grow Your Customers Through Marketing, Sales and Service


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by Linda Sparks : 151 Quick Ideas to Increase Sales

ISBN : #1564149153 | Date : 2006-09-15

Description :

PDF-2bb25 | This book presents 151 quick and easy ways to meet the challenges in our daily lives. Each idea comes from a real world experience; each is based on the work of people experimenting, examining, exploring and discovering unique solutions to the time problems all of us face every day. These ideas work! They have been tried and tested by others and found successful. Now they are available to you. Whi… 151 Quick Ideas to Increase Sales


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151 Quick Ideas to Increase Sales by by Linda Sparks

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by J. Paul/ Olson, Jerry C. Peter : Consumer Behaviorand Marketing Strategy

ISBN : # | Date : 2007-01-16

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PDF-62f82 | … Consumer Behaviorand Marketing Strategy


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Consumer Behaviorand Marketing Strategy by by J. Paul/ Olson, Jerry C. Peter

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by Harvard Business Review : HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker)

ISBN : #1633694488 | Date : 2011-01-03

Description :

PDF-5ed99 | Go from being a good manager to an extraordinary leader.If you read nothing else on leadership, read these 10 articles (featuring “What Makes an Effective Executive,” by Peter F. Drucker). We’ve combed through hundreds of Harvard Business Review articles on leadership and selected the most important ones to help you maximize your own and your organization’s performance.HBR’s 10 Must Reads On L… HBR’s 10 Must Reads on Leadership (with featured article “What Makes an Effective Executive,” by Peter F. Drucker)


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Strategic Marketing Planning and Evaluation PDF




by Geoff Lancaster : Strategic Marketing Planning and Evaluation

ISBN : #8124204470 | Date : 2007-07-30

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PDF-4a529 | … Strategic Marketing Planning and Evaluation


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Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products (Marketing/Sales/Adv & Promo) PDF




by Brian C. Burns : Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products (Marketing/Sales/Adv & Promo)

ISBN : #9780071636100 | Date : 2009-12-09

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PDF-34bef | Create new markets for your innovative offering using the field-proven Maverick Method! Developing an innovative product that breaks all the rules of the market is the first step to success in today’s economy. Now, how do you get it organizations to purchase it? Selling in a New Market Space reveals the sales secrets of the companies that have taken their “disruptive innovation” offerings… Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products (Marketing/Sales/Adv & Promo)


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by Brian Mahoney : Dental Practice Management Free Online Advertising Secrets to Massive Money Now!: Family Dental Practice Video Marketing Strategy Website Traffic & Secrets

ISBN : #1542457238 | Date : 2017-01-09

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Return of the Hustle: The Art of Marketing With Music PDF




by Eric Sheinkop : Return of the Hustle: The Art of Marketing With Music

ISBN : #1137582006 | Date : 2016-04-05

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PDF-624ac | Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you’re like most consumers, you answered ‘yes’ to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game proba… Return of the Hustle: The Art of Marketing With Music


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